Vision, Mission, & Philosophy

Pets are Family
We make products that enrich the lives and relationships of pets and their owners!


To be the industry leader in pet treats and the most trusted choice for pet related information.



At NPIC, we understand that pets are family. That’s why our mission is to make high quality, nutritious and functional products to ensure the wellness, happiness, and longevity of all pets. We accomplish this through ongoing innovation in all aspects of our business, from product development, to consumer education, to ensuring the continued growth and enrichment of our employees. Likewise, we strive to continually generate financial rewards for our investors, business partners, and charitable organizations so that we may all continue our mission to ensure pet owners around the world have the happiest and healthiest pets.



Our products help enrich the lives of pets, the lives of their owners, and the relationship between the two of them. With that in mind, our company philosophy guides us to:

  • Hold ourselves to the highest moral standards for the industry and have integrity in everything we do.
  • Be open, honest, and fair in our dealings with customers, employees, investors, fellow businesses, and the general public.
  • Embrace innovation in the search for the best nutrition for pets.
  • Provide an environment for all our employees that promotes inspiration, personal growth, health, professional excellence, and teamwork.
  • Hold ourselves accountable to our mission, vision, and values.
  • Be faithful to our legacy of community and charitable outreach.